ABOUT
Rasheeta
Joy
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I'm Rasheeta Joy, a plant-based nutritionist, master fitness coach, and CEO of Pretty Pumped Fitness & Verdure Herbs. My mission is to empower women to reclaim their health, reverse food-related illnesses, and build confidence through strength training. Inspired by my mother’s lessons on holistic healing and resilience, I help women embrace plant-based living and transform their lives physically, mentally, and emotionally.
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HISTORY
HER-STORYÂ
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From a young age, I’ve been drawn to leadership, a gift that seemed ingrained in my very DNA. Life gave me many opportunities to develop this trait, but the most profound came after serving in the U.S. Navy. It was there that I truly realized my purpose: to teach, motivate, and encourage others to discover their strength and live with intention.
In 2012, my world shifted when my mother passed away after a decade-long battle with colon cancer. Her journey was one of courage, resilience, and faith. Through her, I learned what it meant to fight, to believe, and to persevere. But above all, her most powerful lesson was about the connection between health and the choices we make every day.
Toward the end of her life, my mother embraced a plant-based diet inspired by the teachings of Dr. Sebi. She shared this knowledge with me, instilling in me the transformative power of holistic health and nutrition. This wisdom changed my life and ignited a passion to help others heal and thrive in body, mind, and spirit. It was my mother’s final gift—and it became the foundation for everything I do.
Today, as a plant-based nutritionist, master fitness coach, and CEO of Pretty Pumped Fitness & Verdure Herbs, I’m on a mission to empower women. I guide them to reclaim their health, reverse food-related illnesses, and build confidence through strength training. My work is not just about fitness or diet; it’s about transformation—helping women step into their power and become the best version of themselves.
Every program, product, and message I create carries my mother’s legacy. Her lessons continue to inspire me as I teach others how to embrace health holistically and live life with vitality and purpose. My journey is a testament to the power of faith, resilience, and the belief that true leadership comes from empowering others to thrive.
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"Rasheeta understands and articulates the nuances and stages that a person goes through in transitioning to a Whole food plant-based diet and setup of a vigorous fitness program. She has the unique ability to inform, motivate, and push (when needed) each of her clients whether in a group or private setting"
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-Annalisa Henderson
"The physical changes I've undergone are just one aspect of the profound transformation I've experienced. The support, guidance, and knowledge I gained from this program have empowered me to take control of my health and well-being, and for that, I am immensely grateful."
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-Alexandria B.
